Join the Conversation: How to Engage Marketing-Weary...

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Business & Economics - Sales & Marketing
Join the Conversation: How to Engage...

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Name: Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
ISBN: 9780470187869

Joseph Jaffe

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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

الفئات:

Business & Economics - Sales & Marketing

عام:

2007

الإصدار:

اللغة:

english

الصفحات:

320

ISBN 10:

0470187867

ISBN 13: