Handbook of Market Segmentation: Strategic Targeting for...

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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms

Weinstein, Art

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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

الفئات:

Business & Economics - Economics

عام:

2004

الإصدار:

3

الناشر:

Routledge

اللغة:

english

الصفحات:

260

ISBN 10:

0789033186

ISBN 13:

9781135185664

سلسلة الكتب:

Haworth Series in Segmented, Targeted, and Customized Market

ملف:

PDF, 3.75 MB

IPFS:

,

english, 2004

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