Contemporary Marketing

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Business & Economics - Sales & Marketing
Contemporary Marketing

Contemporary Marketing

Name: Contemporary Marketing
ISBN: 9781111221782

Louis E. Boone, David L. Kurtz

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CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

الفئات:

Business & Economics - Sales & Marketing

عام:

2011

الإصدار:

الناشر:

Cengage Learning

اللغة:

english

الصفحات:

806

ISBN 10: